LAB TO MEDIA's Strategic Documentation

Strategic event documentation

LAB TO MEDIA maintains a calendar of international and European events covering major themes: science and technology, the environment and sustainable development, energy and transport, health and European affairs. This continually updated list helps TV editors, journalists, producers and potentially companies and institutions keep abreast of what’s going on in the field.

For example, a journalist can note from the list that an important e-health conference is taking place a few days before the International Day of the Family. Though not obviously related events, the journalist is in a better position to see the connection and develop new angles for potential stories.

Strategic audiovisual documentation

LAB TO MEDIA tracks the movements and programming activities of major actors on the European audiovisual landscape. It keeps note of:

  • Programming schedules
  • Production, distribution, acquisitions
  • Co-production policy and activities
  • Co-operation policy and relationships between European public authorities
  • Technical broadcasting changes, specifications and the legislative framework

Information is gathered directly from broadcasters and edited using the data provided by the European Audiovisual Observatory. This means LAB TO MEDIA finds out about the ‘windows of opportunities’ that could open for a company or institution that wants to communicate through television.

European thematic documentation

As EU 'insiders', LAB TO MEDIA knows who to speak to and where to find key documents of community policies and ambitions.

The EU-funded Messenger project provides guidelines for scientists to improve how they communicate with the media.

“The public should have access to balanced and accurate scientific information and advice in order to engage more effectively in dialogue and debate,” notes the project. Here, press officers and similar specialist intermediaries in the communication of science in European research institutes and academic departments play a key, albeit “under-utilised and under-resourced”, role.